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Discover the Greens Revolution: Market Insights

As the world becomes increasingly health-conscious, more individuals are seeking ways to improve their overall well-being through their dietary choices. The undeniable gap in fruit and vegetable consumption is gaining recognition, prompting consumers to seek convenient alternatives to traditional whole foods. 

This realization is driving consumers towards greens supplements as an effective solution to address consumption deficiencies, resulting in a remarkable surge in the greens market. 

This surge opens new opportunities for product development. But product development can be challenging without a knowledgeable partner you can trust. Our guide to the greens market can give you the information you need to get started. 

In this blog post, we'll delve into the greens revolution, answer your important questions, and help guide you as you navigate this booming market. 


In a world where wellness takes center stage, it's no surprise that the greens market is flourishing. And the numbers don't lie. 

According to The Insight Partners analysis, the global greens powder market was valued at $279.32 million in 2023, and a compound annual growth rate (CAGR) of 7.9% is forecasted through 2030. Within the next seven years, the market is expected to reach a staggering $477.04 million. 

Fueled by the continued rise of e-commerce and an increased awareness of the importance of a healthy lifestyle, North America currently accounts for the largest share of the global greens powder market.

The greens market is booming, and experts are predicting even more growth in the coming years.


The greens market surge is leading to a great deal of interest in relevant product innovations. But what’s the difference between one greens powder or product and another? In this section, we provide insights that will help you make informed innovation decisions as you join the greens revolution. 

What makes a great greens product? 

A great greens product begins with a great greens powder. Using high-quality, familiar ingredients sourced from wholesome, nutrient-dense superfoods is vital for creating a quality product that consumers love. 

However, a standout greens product goes beyond nutritional value – it also delivers a delightful taste experience. Today's consumers are diverse and seek products that align with their health objectives and palate preferences. Therefore, a versatile product is vital for appealing to a variety of consumers’ health goals and nutritional needs. 

What do consumers want to see in their greens products? 

When nutritional aspirations meet the reality of busy lives, consumers are drawn to greens products that offer not just any solution, but an impactful one. The emphasis here is on convenience – greens products that help fill the nutrition gap with whole foods in serving sizes that truly deliver nutritional impact. 

Ready-to-mix (RTM) greens powders, dissolving tablets, and even greens lollipops that are packed with nutrients are only a few examples of innovative products that meet consumers where they are. 

Beyond the convenience factor, consumers are taking a more holistic approach to wellbeing, with a “prevention over cure” mentality. This is leading them to look for more versatile products, such as ones that promote daily wellness by helping bolster immunity. Products with this focus resonate with consumers’ aim of improving overall health, addressing a spectrum of needs in convenient servings. 

How do I stand out in the greens market? 

In a market brimming with options, differentiation is the key to success. A successful contender in the greens market leverages the strength of authentic, trusted ingredients while highlighting the distinct advantages they bring. To capture consumer attention, emphasize these key benefits through strategic labeling and well-crafted marketing strategies, pinpointing the unique aspects of your product that resonate with today's consumers. 

Clearly labeling and promoting serving claims based on appropriate serving sizes can even further amplify your product’s appeal. Moreover, it establishes and reinforces transparency and trust among your customer base, ultimately leading to brand loyalty that stands the test of time. 

Crafting a great greens product demands a comprehensive approach that combines ingredients, taste, nutrition, consumer needs, and market differentiation. By formulating with these factors in mind, you can forge a path to success in the greens market. 

A great greens product begins with a great greens powder. With the TruServ® Greens Powder Blend, you can develop and communicate USDA-equivalent vegetable servings right on your finished packaging label.


The greens market's extraordinary growth opens doors to limitless possibilities. At FutureCeuticals, we are here to guide you through this exciting journey, offering insights, expertise, and a wide range of solutions. We don’t just sell greens ingredients; we are your partners in greens innovation. 

One trusted solution that embodies our commitment to innovation is TruServ®, a portfolio that exclusively connects our fruit and vegetable solutions (including our greens powders) to USDA-recommended servings. With TruServ, we empower product developers to craft products that answer the call for convenient, better-for-you products with serving claims you can count on. 

Are you ready to embrace the greens revolution? Contact us today to learn more about how we can partner to bring your greens product to the next level.

Let's Talk Greens Innovation