The USDA Dietary Guidelines for Americans reveal that U.S. consumers are falling significantly short of daily recommendations for fruit and vegetable servings.
While many consumers may understand the benefits of making nutrient-dense, whole foods a regular part of their diet, their desire for convenience and taste, or sometimes just a lack of access, outweighs healthy choices.
TruServ is a portfolio of fruit and vegetable solutions designed to answer the call for convenient, better-for-you products. With TruServ, you can easily develop and communicate USDA-equivalent whole food fruit and vegetable servings right on your finished packaging label.
Together, we can make healthy eating easier for consumers.
TruServ® helps brands formulate with a wide variety of fruit and vegetable pieces and powders that deliver nutrition, including dietary fiber, while still being shelf-stable and versatile.
With TruServ, your product can deliver customizable servings and piece claims of real fruit and vegetables right on your finished packaging label to make it easier for consumers to get their servings.
The TruServ® portfolio was developed to answer the call to bring convenient,
transparent fruit and vegetable servings to better-for-you products.
93%
of children do
not eat enough
vegetables.
85%
of adults do
not eat enough
fruits and
vegetables.
Desire for
convenience and
taste, and sometimes
a lack of access,
outweighs healthy
choices.
TruServ® makes it easy for formulators to create and reach project goals. Our team of TruServ experts works with you to make serving and piece claims. TruServ® features include:
In addition to customized solutions, featured TruServ Powder Blends are examples of piece and serving claims your product can deliver.
TruServ® delivers serving claims you can count on. With TruServ, it’s easy to see what’s inside through substantiated fruit and vegetable serving claims — right on your front label. We know serving claims matter to consumers, and, together, we can make healthy eating easier.
Suggested Applications:
74% of consumers would be influenced to purchase a product that included fruit and vegetable serving claims on the front label1
Contact Us
TruServ® simplifies fruit and vegetable serving claims. What claims do you want to make? We can help you get there.
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†These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Our vision is to unlock the scientific power of plants to help people thrive. We help our customers champion the plant-based movement with innovative and wholesome ingredient solutions that nourish the mind and body.
FutureCeuticals is proud to be a part of the Van Drunen Family of companies, a trusted, global network that delivers innovative fruit, vegetable, herb, and grain-based ingredient solutions.
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